Motel 6 trying to go Upscale

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This week Motel 6, an economy hotel chain in the United States, announced a its first new prototype property in twelve years. 

“We are excited to have received such positive reactions from our customers about the “Phoenix” design, and are confident that our future guests will also appreciate the fresh, modern design look and welcoming appeal of the new rooms,” said Olivier Poirot, CEO of Motel 6 and Studio 6.

Phoenix prototype include a new building exterior designed by BOKA Powell, a spacious lobby with a new 24-hour food and beverage vending market place, and a modern (Pictures) guestroom design that features bright accent colors. The room includes ambient lighting, wood-effect flooring rather than carpet, and a 32-inch flat-screen TV. The flat screen TV is displayed on the entertainment unit which conceals the door-less wardrobe behind it, thus combining two needs into one unit. Also included on the entertainment unit is a cubby for personal items and a multi-media panel allowing guests to plug in their mp3 players, CD players and laptop computers – this feature allows guests to listen to their favorite tunes or use the flat-screen TV as their computer monitor while enjoying Wi-Fi internet access in their room. The room also features pedestal beds with a new taupe-colored coverlet and pillow-top platform mattress. Guests will also notice the clean style and the upscale touch of the colored bed scarf that matches the accent wall color.