Yesterday, I was sending out emails to people I have communicated with previously to encourage them to sign up for my newsletter. As an incentive to join my newsletter I offer a free eBook titled “How to Save Money Booking Your Travel Online”. I was surprised when I got back this missive:
I am very curious why you would think that I would support an Ebook on how to save money when booking online. I teach and inform the Travel Community that this is a total lie. No matter how you feel you can educate the Amateur Traveler, there is no way that they can get the same results by booking Travel themselves. This business is more than the average person has any knowledge of. It takes time, and years of experiential knowledge to create a successful Journey. The Travel Industry has been affected by those individuals who have always wanted to travel themselves and so because of the Web, they found an easy way to do this. These people are now labeled Home Based Travel Agents, had their cards printed, and have spent time and money creating a Website. . These people haven’t got a clue about the Travel World. It is the people who have invested their time and cared about making peoples Travel dream come true that are the real travel agents that remain in the industry. It all looks so good and easy until something goes wrong. Remember, Agents are always there to assist when there is a problem. The computer has no heart and neither does the reservation agents that work for the airlines. Anyway, I am sorry for your lack of knowledge.
Dr. Mary Archer
Let’s ignore for a moment that:
- I was just called a liar
- My eBook only says that if you book travel online here are some things you should know
- My eBook also talks about using travel agents as an option because finding deals can take a lot of work
- My eBook specifically calls out cruises as a good time to use travel agents and Dr. Archer is a cruise specialist
Setting those aside, I think this raises a good question. This sounds like a challenge to me. I have asked Dr. Archer if she would put her money, so to speak, where her mouth is. I have challenged her to a travel deal challenge. What I propose is 6 itineraries chosen by neutral 3rd parties that include a variety of vacations and then 3 days later we see who finds the best deals. I am completely willing to believe that a travel agent can find better deals, but prove it. I will be glad to write about the results however it turns out as this seems like information that my readers would like to know.
So Dr. Archer… what do you say? Up for a challenge?